Back in the saddle to promote more books!
As you know, I enjoy podcasting and have been doing them on and off since 2008. Whether it’s on film, crime or anything in between, I love being on podcasts.
After my last stroke, I was having issues speaking as some of you might know. Because of this, I haven’t been on a podcast in some time. However, I keep having more and more books to promote and have continued to look into the best ways to achieve that promotion. With this in mind, I realized that a podcast which speaks about the strange going ons of serial killers, Mexican cartels and the mafia could make for entertaining listening. It helps that I also have books on these same topics!
So with that in mind, I am starting up a new podcast called Radio Free Mafia. We’ll talk crime and conspiracy theories and promote my books, as well as those of my guests!
We will quickly find out if the podcast will in fact help sell books. My bet is that it will but the real question is if it will increase sales enough to cover the cost of doing the podcast or get more visitors to explore my Chicago Outfit Blood on the Street website and purchase shirts or stickers, perhaps even book a stay at a casino in Vegas through the affiliate links there?
So over the next 30 days I will be doing 20-25 one-hour shows and posting them to my Twitter, Facebook and LinkedIn feeds. I will also be posting them on my website and I hope that my guests will do so too. It is my hope that this will sell roughly 20 more paperbacks. That would be enough to pay for the podcast and net a tidy little bonus!
Guess we’ll find out!
Books can’t sell themselves and the more ways others can find out about them, the better. The key is to find out what works the best. What I can tell you is that Facebook Ads suck and Twitter blasts without engagement are not much better.